Full Stack Developer Austin Serb

Innovating Through Code

Developer Portfolio

ABOUT

I'm a developer who genuinely loves coding—it's not just my job, but what I spend my free time exploring. Whether it's refining best practices, optimizing performance, or diving into new technologies, I'm always looking for ways to improve and expand my skill set. Solving complex problems and writing clean, "pure" code is something I truly enjoy.

Currently, I am the Development Team Lead at Entitled, overseeing frontend, backend, and testing teams in a fast-paced, evolving environment. My role includes leading daily standups, conducting code reviews, managing QA workflows, assigning tasks, and mentoring interns to maintain seamless development processes.

Beyond my role at Entitled, I am the Founder & CEO of Serbyte Development—a web development company dedicated to delivering custom digital solutions for small businesses. At Serbyte, I focus on building scalable, future-proof systems, integrating AI-driven technologies, and optimizing online presence to help businesses thrive in an increasingly digital world.

EXPERIENCE

  1. 06/2024 – Current

    Dev Team Leader Entitled

    Lead frontend, backend, and testing teams in a fast-paced, dynamic environment, managing development and deployment workflows. Conduct daily standups, assign tasks, and facilitate coding sessions to solve complex problems with efficiency and precision. Oversee detailed code reviews, manage merges, and enforce best practices to maintain high-quality standards. Drive QA processes with rigorous testing at all levels, from unit to end-to-end. Break down large tasks into manageable steps, optimizing team workflow and maintaining project momentum. Foster a culture of mentorship, collaboration, and continuous improvement while aligning development efforts with business goals.

  2. 03/2022 – Current

    Full Stack Developer Serbyte Development

    Oversee all aspects of Serbyte Development, managing both business operations and full-stack development. Architect and lead the development of scalable web applications, focusing on performance, security, and user experience. Handle UI/UX strategy, database management, API development, and system architecture. Drive high-quality standards through rigorous testing, documentation, and optimization. Lead project execution, client interactions, and business growth, ensuring efficient workflows and long-term scalability.

  3. Apr 2015 - Jan 2022

    Tier II Technical Support Teleperformance

    Specialized in handling escalated technical support cases for Apple products when frontline support was unable to resolve the issue. Diagnosed and resolved complex software, hardware, and account-related problems, often requiring in-depth troubleshooting. Managed high-stress interactions, de-escalating frustrated customers while providing clear, effective solutions. Collaborated with internal teams to improve support workflows and maintain up-to-date knowledge of Apple’s evolving ecosystem. Consistently met and exceeded performance metrics, earning recognition for problem resolution and customer satisfaction.

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PROJECTS

  1. Entitled preview

    Entitled

    Revolutionizing Event Management

    Led development on Entitled, a corporate event management platform with 75+ API routes and a highly modular frontend architecture. Engineered real-time dashboards, automated scheduling, and 3D venue tours to enhance event coordination. Implemented robust CI/CD pipelines and full end-to-end testing, ensuring reliability at scale. Delivered the MVP ahead of schedule, securing the next round of funding.

  2. Serbyte preview

    Serbyte

    High-Performance* Platform

    Designed and developed a Next.js, TypeScript, and Tailwind-powered platform with a focus on speed, scalability, and SEO. Created the full UI/UX in Figma, including a style guide and branding system. Leveraged Edge Middleware and SSG for ultra-fast static page delivery. Built an MDX-powered blog for SEO-optimized content generation. Implemented CI/CD pipelines, Playwright testing, and CDN caching for optimized media performance and reliability.

  3. Iron & Oak preview

    Iron & Oak

    Streamlined Recruitment Website

    Developed a Next.js, TypeScript, and Tailwind-powered platform to streamline recruitment and enhance online presence for Iron & Oak. Built a custom application portal, integrated real-time incident tracking, and optimized 40+ SEO-driven job pages, increasing applicant flow by 30% in the first month. Implemented AI-enhanced web scraping to aggregate media articles from news outlets, boosting the company's credibility and industry visibility.

  4. HerbaNatural preview

    HerbaNatural

    Full-Scale eCommerce Platform

    Developed a custom eCommerce platform for HerbaNaturalCo, transforming their local business into a fully operational online store. Built a secure authentication system with JWT and integrated payment processing to ensure safe transactions. Developed an AI-powered admin dashboard for product management, automated SEO-optimized descriptions, and implemented advanced sales analytics. Created a real-time order tracking system with automated shipping label generation, reducing product management time by 50% and increasing sales by 30% within three months.

  5. Car Dealership UI preview

    Car Dealership UI

    Sleek & Modern User Experience

    Developed a React-based UI for a modern car dealership platform, focusing on a clean, user-friendly experience. Designed dynamic vehicle listing pages, detailed car profiles, and a comparison tool to help buyers make informed decisions. Built with HTML, CSS, and React, ensuring a visually appealing and responsive interface tailored for an engaging browsing experience. Optimized for mobile and desktop.

  6. GPT Code Generator preview

    GPT Code Generator

    AI-Powered Coding Assistance

    Developed a VS Code extension that integrates OpenAI’s API to generate context-aware code snippets based on user comments. Supports all programming languages, intelligently recognizing coding contexts like React, Angular, and vanilla JavaScript. Features an easy-to-use, one-click interface, API key management, and future updates for code refactoring, error handling, and unit test generation. This tool streamlines development, enhances productivity, and simplifies complex coding tasks directly within VS Code.

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