Custom Recruitment and Analytics Platform: Application Portal, Real-Time Data, and SEO Optimization for Private Security Iron & Oak

The Challenge

Iron & Oak faced two major challenges: a lack of online presence and difficulty recruiting employees to meet their growing demand for contracts. Without a digital platform, they struggled to connect with potential applicants and showcase their impact to clients.


Mini Style Guide:

Iron & Oak

Redefining Private Security


Iron & Oak

Primary Logo

Iron & Oak Badge

Secondary Badge

Iron & Oak Mark

Secondary Mark

Color Palette


#2563EB

RGB: 37, 99, 235

CMYK: 84, 58, 0, 8

Dark Color

#6B7280

RGB: 107, 114, 128

CMYK: 16, 11, 0, 50

Dark Color

#1E293B

RGB: 30, 41, 59

CMYK: 49, 31, 0, 77

Dark Color

#FFFFFF

RGB: 255, 255, 255

CMYK: 0, 0, 0, 0

Light Color

#E2E8F0

RGB: 226, 232, 240

CMYK: 6, 3, 0, 6

Light Color

Typography


Open Sans

  • RegularRegular Italic
  • SemiBoldSemiBold Italic
  • BoldBold Italic

Lexend Deca

  • RegularRegular Italic
  • MediumMedium Italic
  • BoldBold Italic
Bridging the Gap Between Police and Community

Key Features


Application Portal

Application Portal

Developed an intuitive portal to streamline the hiring process, allowing applicants to easily submit applications and resumes while improving administrative efficiency.

Real-Time Incident Data

Real-Time Incident Data

Implemented a dynamic bar chart connected to the company's incident report database, displaying real-time data on daily incidents to highlight the company's impact and professionalism.

Media Section

Media Section

Showcased news articles and press releases to highlight the company's achievements, boosting credibility among clients and recruits.

SEO-Driven Job Pages

SEO-Driven Job Pages

Built over 40 targeted pages optimized for job-related keywords to improve search engine visibility and attract potential recruits in the Seattle area.

The Impact


The website for Iron & Oak revolutionized their ability to recruit top talent and demonstrate their value to clients. Delivered ahead of schedule, the platform exceeded expectations by streamlining hiring, showcasing real-time data, and enhancing online visibility through SEO-driven job pages. This digital transformation positioned Iron & Oak as a leader in private security services in Seattle.

  • Real-Time Incident Data: A live bar chart, connected to their database, showcased daily incident handling, enhancing transparency and client trust.

  • Streamlined Recruitment Process: The new application portal significantly improved the hiring experience for both applicants and administrators, reducing application processing time by 40%.

  • Increased Online Visibility: Over 40 SEO-optimized job pages boosted search engine rankings, leading to a 30% increase in qualified job applications within the first month.

  • Credibility Boost: Highlighted the company’s media presence through a curated section of news articles and press releases, attracting both clients and recruits.